CHALLENGE:

“Nyt” is a weekly city guide published by Helsingin Sanomat newspaper. It covers current events and cultural highlights in Helsinki.

Their brand promise is:
"Live your life so that you can die with no regrets". Our task was to create online content that communicates the brand promise.

SOLUTION:

A website where each visitor can see his or her life flash before their eyes.
After which one can re-consider the direction of their life – and enrich it with a subscription to Nyt City Guide.

See the video presentation (below) and then go to the site (translated to English).